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GMFRS launch Silver Selfie campaign to help keep older people safe


GREATER Manchester Fire and Rescue Service has launched a Silver Selfie campaign during Ageing Safely Week to help stop older people becoming victims of fire.

The Service is asking people to go and check on their older friends, family and neighbours and help them test their smoke alarms.

Kind-hearted participants can then post a picture of themselves and the older person they have helped on social media using the hash tag #silverselfie.

Councillor David Acton, Chair of Greater Manchester Fire and Rescue Authority said: "People over the age of 60 have accounted for almost half of all fire fatalities in the last six years and that age group accounts for less than 20 per cent of the population of Greater Manchester.

"We all have older family members, friends and neighbours who might struggle with their mobility and need our help from time to time.

"If you're popping round to you nan's house for tea or checking on an elderly neighbour then test their smoke alarm and post a #silverselfie on social media to encourage other people to do the same."

GMFRS carries out a range of services to help older people including volunteering opportunities, free Home Safety Checks and referrals for older people with complex needs who need help from other organisations.

Community safety staff across Greater Manchester will be visiting lunch clubs, care homes and community centres to offer fire safety advice to older citizens all week.

On October 1 - National Older People's Day - GMFRS will be signing a partnership agreement with the Alzheimer's Society.

Staff and volunteers for the Alzheimer's Society across Greater Manchester have been trained in fire safety and will be referring their clients who need help to GMFRS.

If you know an older person who could benefit from a free Home Safety Check, which may include the fitting of smoke alarms, please contact GMFRS on 0800 555 815 or visit

Last update: 23/03/2016 08:19:29
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